I was up tonight and thinking to myself about the nature of my job. I generally either point people to correct stuff or try to "sell" things to them. This involves asking them questions and then pointing out which items we have that meet their needs, explain what those items do and point out benefits they may or may not have considered.
My job is to socially and mentally bind this person to an object. "Hand it to them," the training manual says. "It creates a perception of ownership." Right.
My job is to foster posession. It sure as shit isn't to interrupt that process. Nowhere in this whole scheme am I supposed to question whether they need a digital proportioned remote controlled car with underbody lighting kit, stage 2 engine upgrade and "drifting kit." We really do sell a drifting kit for a goddamn remote controlled car, I'm not making that up.
We sell air purifiers. Commercials can now convince you that breathing is bad. Quick, buy one of these, thinsulate yourself from smelling pollen and cat danders. Give us two hundred dollars and we'll help you die a little. Buy this iPod because the last thing you want to do is acknowledge the trying-too-hard thumb-holes-in-sweater emo pressed six inches from your face on the red line and your own thoughts are too scary anyway, let these white-corded plugs fix all that for four hundred plus tax (or fifty hours pay, depending on how you look at it).
What would I do if computers just vanished. Maybe I'd become a better person.
Maybe we'll get to the point in evolution where, like the Bran Van girl wonders, "Where'm I gonna be when there's nothing left to spend?" When there is nothing left to buy, maybe we'll display social dominance by openly hiring people to do precisely nothing. Or maybe meaningless tasks, or even self-destructive ones. If you're rich, you might pay a guy to sit in a glass box outside your house eight hours every day.
"Holy crap, this guy must be loaded! He's got a family of four on his lawn display alone..."
Think about it. Today, how much money do you think you'd have to spend to get someone to never leave a car for a year? Three? Ten? Think anyone would agree to ten?
No? I do.