Interviewer: Would you ever license your music for use in a television advertisement for something like soap or mid-size Korean automobiles?
Thom Yorke: No. The way ad agencies work is to suck the blood of any vaguely original or unique thing in order to breathe life into their dead creations.
[later in interview]
Interviewer: Why are British situation comedies so lame?
Thom Yorke: What, and American ones are better? OK, I do like that one about the Texas Republican rigging his way into the White House. How we laughed..