Saturday, December 22, 2012

Wittlebee CEO Cancels Accounts Of Critics and Allegedly Threatens Them, Too

An Open Letter to the CEO of Wittlebee, a subscription clothing club for kids.


Dear Sean,

As the stay-at-home father of a newborn, I find myself suddenly interested in what you do.

Unfortunately, the spectacle you've made of yourself in attempting to quash complains about your company and service (which appears to have suffered catastrophically as of late) guarantee my money will not be spent with your company.

Congratulations on managing to alienate customers before you've had any contact with them whatsoever.

Also, I noticed that you promised to cancel the account of *anyone* associated with that group. In doing so you've managed to prevent critics from buying from you, who wouldn't buy from you in any case, as well as your supporters, which is an impressive method of turning supporters into critics.

Well played, sir! Telling people who have already quit that they are fired requires a lack of business accumen I didn't realize was possible.

Welcome to social media.

Jason Desjardins

PS: I completely forgot to mention that I'm an infant-through-pre-K photographer with a really, really large national chain.  I talk to thousands of parents, teachers and directors every year and when the subject of clothes comes up (and it always does), I'll be bringing up Wittlebee, cherrypicked review pages and alleged 12am phone calls threatening to "destroy" critics.

I realize, of course, that it's easy to claim I conveniently have this kind of access to Wittlebee's demographic so here's proof.

You'll notice that I do not list pre-K photography on my site, my contract forbids competing with my employer.

If there is still doubt that I photograph this age professionally:

Sean, your attempt to threaten honest criticism of your business just cost you a ton of money.  You, *personally*, and that's before one even considers what the people I talk to tell their friends.  I really hope someday you look at your actions and think, "boy, THAT was a good idea!"

But somehow I doubt it.

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